Blogging in Magento and Mambo: part 1

Why Magento

There are many reasons behind using Magento. They include:

1. To attract customers at a high rate and also provide flexible service development.

2. Business owners can easily manage and customize their online store with its simple features such as store management, invoicing, billing and shipping.

3. It also promotes flexible online transactions in different countries.

4. It allows business owners to promote their businesses globally with its different multi languages and currency features.

5. It consists of various customer-oriented features like easy navigation, categorized display, multiple images of products, discount offers, provide secure and multiple payments gateway.

As we know, Magento generally offers an open source platform, which is chosen by numerous business personalities worldwide to establish a successful E-commerce stores. It provides powerful features and using it is quite simple.

It also offers high-level flexibility to online retailers in controlling the content and functions of their E-commerce store. An online retailer has power to easily edit or modify the content and can embed it with multimedia features to enhance the online store. So, Magento is one of such platform which suits all type of business and is customizable. It has the capacity to increase the directory of extensions in order to expand the store.

Magento CMS

With the vast growth of technology, everything can be achieved at the tip of your fingers. Marketing has been made easier through online resources and services. Today, a lot of businesses are run through self-moderated websites. Tools such as Magento CMS help for ease of management and let you focus more on the business.

The functions of websites today have improved drastically such that you can physically acquire items by just browsing through your computer or mobile devices. This has become an advantage to several businesses since they can reach their customers without going through so much trouble. The only disadvantage would be managing these websites.

Magento Extensions

You don’t need a lot of website development knowledge to run your online store. With the help of Magento extensions (you can find the right one here), you can easily add the necessary functions in your online store such as checkout tools, product inquiry tools, store locator, and many more. Installation of extension is easy and they are usually compatible with any Magento 1.x versions. Surely, customers will keep coming back to the website for the ease of access and user-friendly tools.

Blogging in Magento CMS

Online blogging is one of the best ways in getting connected with your customers. Having the ability to respond to each of their wants, views and preferences makes your customers more likely to come back to you if they are more than satisfied with your services. Keep in mind that having a blog is always a plus as it gives you and your customers an online environment where both parties can share their thoughts.

Magento’s blog extensions serves as an online environment where you can interact with your regular customers. They give you a platform wherein you can easily provide official announcements, promotions or sales and have feedback from your customers.

You also have to consider the right features for your Magento blog extension when you choose one. The usability of the blog should be considered. The template design should be very responsive. All gadgets used by the customer should easily access your blog. There should be informative and handy widgets such as a link for new products, recent posts, tagged posts, and category blocks. You should also be able to customize your own layout such as having to choose from either a “List” or “Grid” layout type, and of course having the handy WYSIWYG editor is a must. Also having an extension that provides a fast image uploader is a smart choice. Note that it is more attractive to customers if you provide pictures that are related to your products in your blog. Never forget to consider the option of allowing guest comments so that there is a way for your customers to provide feedback. You should also be able to send admin and user notifications so that everyone will know what are new in your blog. Lastly, an SEO-friendly blog content is always the way to go.

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